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Smooth and creamy sweetened just right. This favorite will transform your senses to pure green delight - eeeyy!, no, that's my matcha latte. šµ
šš¼ Hey there, Iām Eric Lucatero, kickass-level [A+ player] designer rooted in SoCal and raised by the visual art game. Iām your guy when it comes to creating great visuals ā like an accountant handling your money but without a calculator.š A genuine and humble creative profesh with a no-b.s. manner.
My career journey has influenced me into having a multidisciplinary style - Nobody puts baby in a corner! š I like to approach every collab and project with a level head, retail lens, open communication and positive vibes. I believe that working within a harmonious structure while staying agile, builds better working relationships.
My work encompasses retail packaging, branding, Illustration, digital and social media with pro CPG experience spanning more than 20 years. Thanks for taking the time to check out my work. Feel free to reach out. āš¼
Here are the three work ethic staples I go by and some of my branded relationships.
S T R A T E G I C
More than a creative designer -
A problem-solver as well as an entrepreneur mindset.
A state of mind that I apply to the design approach to streamline my creative process and effectively collaborate with various teams to set benchmarks.
S M A R T D E S I G N
I always apply the current design and industry trends that help your business grow. Laying out the true essence of the project with a delicate balance of form and function. Making the creative project attractive with a mix of structure, yet organic.
O W N E R S H I P
Follow through projects as I wear many hats with a goal to create brand awareness, equity, build relationships, engage consumers and drive sales. All while understanding business challenges, respecting budgets and timelines.
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