Meat(head) and Potatoes.

SKLZ is a leading sports training gear CPG company. A labor of love really paid off, rolling up my sleeves and grinding with this start-up. During my eight years, going from their sole Sr. Graphic Designer to leading a team as a Design Director - I created the brand identity, packaging, photography, and product aesthetic that still holds strong today. sklz.implus.com

Creative Direction   •   Brand Identity   •   Photography Direction   •   Packaging   •   Website  •   Style Guide   •   Graphics Team Manager